The exhaust side can be done as smooth and shiny as you like. Its the intake side you need to be careful with. You can port match the intake runners, but dont get them smooth; you'll want them finely pitted. Also, dont match the bottom of the runner with the intake port on the head. There should be a small lip present if its done right. Also, a small lip on the bottom, trailing edge of the exhaust port can help get gasses out of the chamber faster, but only flow testing will show what needs to be done. Velocities are as important as volume. At any rate, just cleaning it up with a tool yourself wont do much good unless you flow test the whole oufit. Thats really the only way to tell where and how much metal needs to come off. A good shop can flow test the head for you and determine the best scenario to clean up the intake and exhaust restrictions for best performance, but it isnt cheap. Doing it yourself, most likely, will either give you minimal to no gain at all or even cause a decrease in performance because just blindly removing restrictions severely alters the rate of flow into and out of the head. It isnt about getting as much into or out of the head as possible, the key is keeping the correct ratio of intake to exhaust flow through the head.
Ask an automotive machine shop what they charge and make a decision based on that.
My car was done professionally and the only gains I obtained were in the top end. WAYYYYYY up in the top end, mind you. Now, with some more engine mods and forced induction those gains would increase exponentially, but on a basically stock engine the gains were minimal, barely noticeable and quite expensive for what I got out of it. I did the head and intake work based on future plans for turbocharging, but that jusut hasnt happened yet. Maybe soon. Good luck!